SHOPEE DIARIES

BRANDED DOCU-FILM

THE CHALLENGE: Shopee had established itself as a leading e-commerce platform, but their content primarily focused on promotional campaigns and deals. They needed to shift the narrative and create meaningful connections with their audience beyond transactions in an increasingly skeptical digital landscape.

THE APPROACH: Instead of creating traditional brand-centric content, we chose to spotlight the human stories that make up Shopee's ecosystem. We developed a documentary-style series that focused on sellers whose businesses were born from personal purpose rather than just profit.

MY ROLE: Sometimes the most powerful stories aren't about the platform, but the people using it. That's why I championed focusing on Shopee's sellers - their struggles, motivations, and triumphs. COVID-19 had created countless untold stories of resilience and adaptation. These authentic narratives naturally positioned Shopee as an enabler of dreams rather than just another e-commerce platform.

Over 700k views

More than 10k engagement

Surpass marketing goals by over 200%